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Marketing Intelligence & Learning Ecosystem
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American Tourister India's Youth-Oriented Brand Strategy
Industry & Competitive Context India's organized luggage and backpack industry has historically been an oligopoly dominated by a small set of players. Industry analysis places VIP Industries as the traditional market leader, with estimates of its share ranging from roughly 43% to over 50% of the organized market at various points, followed by Samsonite India (which houses Samsonite, American Tourister, and Kamiliant) at approximately 30–32%, and Safari Industries at 15–24%. T
Jul 108 min read
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