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Every year, public health bodies around the world try to get people to remember one simple act: wash your hands. And every year, most of that messaging gets ignored, because reminders about hygiene tend to sound like a lecture. In 2022, ITC's Savlon Swasth India Mission found a way to make that same old reminder feel like something worth watching. A Mission Bigger Than One Campaign To understand this particular film, it helps to understand what it was part of. Savlon Swasth I