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Switch Off to Switch On: When A Smartphone Brand Asked India to Put Down Their Phones
December 31, 2019. As India prepared to welcome 2020 with fireworks and celebrations, Vivo India posted a tweet that seemed almost heretical for a smartphone company: "Your loved ones don't need a fancy gift this new year but your time. Switch off your phone, give a beautiful start to the year, give some time to your family. #HappyNewYear #SwitchOff #NY2020" It was a bold move—a smartphone manufacturer telling people to stop using smartphones. But behind this paradox lay a pr
Jan 35 min read
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