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When the Wind Changed: The Story of Havells' "Hawa Badlegi" and the Birth of Purpose-Driven Marketing in India
In 2013, a clever wordplay emerged from the offices of Lowe Lintas that would evolve into something far more significant than anyone anticipated. Havells kickstarted the 'Hawa Badlegi' series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the 'hawa badlegi' phrase as a pun that addresses the industry segment Havells is in (fans, besides other white goods) and social consciousness. "Hawa Badlegi" – the wind will change. It worked on multi
Dec 22, 20258 min read
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