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Industry & Competitive Context India's smartphone market is defined by two structural facts that shape every significant brand's festive strategy: its enormous scale and its compressed seasonality. The country shipped approximately 151 million smartphones in 2023 and 151 million in 2024, according to Counterpoint Research and IDC respectively, making it the world's second-largest smartphone market. Critically, a disproportionate share of annual volume is transacted during a s