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Marketing Intelligence & Learning Ecosystem
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Finolex Pipes' Plumber-Centric Communication Campaigns: An MBA Case Study
Industry & Competitive Context The Indian PVC pipes and fittings industry sits within the broader building materials sector and serves plumbing and sanitation, agriculture (irrigation), and infrastructure applications. Finolex Industries describes itself in its own annual reports as a leading player in India's PVC pipes and fittings market, with FY25 annual production capacity for pipes and fittings of 4,95,000 metric tonnes, up from 4,70,000 metric tonnes in FY24, alongside.
1 hour ago11 min read
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