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Marketing Intelligence & Learning Ecosystem
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Two IIT Roorkee Friends Got Tired of Broken Payment Forms — So They Built India's Payments Backbone. The Story of Razorpay.
In 2013, India's startup ecosystem was beginning to stir. New e-commerce ventures, new SaaS products, new small businesses were emerging across the country, all carrying the same basic need: a way to accept money from customers online. And every single one of them ran into the same wall. Integrating a payment gateway into a website or app in India, at that time, was a genuinely miserable process. It involved complex documentation, opaque onboarding procedures with banks, leng
2 days ago7 min read
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