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Executive Summary Zomato, founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah, evolved from a restaurant discovery platform into India's leading food delivery service. This case examines how Zomato built a distinctive brand personality through integrated marketing campaigns. The company became the first Indian unicorn from the consumer internet space to list on Indian stock exchanges in July 2021, raising ₹9,375 crore through its IPO, as documented in its SEBI