top of page
Marketing Intelligence & Learning Ecosystem
ALL
IndiaMART's B2B Lead Generation Platform Model: Monetising the MSME Discovery Stack
Executive Summary IndiaMART InterMESH Limited stands as one of the most strategically instructive examples of platform monetisation in Indian internet history. Founded in 1996, the company built and sustained India's dominant B2B marketplace — not through transaction commissions or logistics infrastructure, but through a carefully engineered lead generation and subscription model that monetises the single most valuable asset in MSME commerce: verified buyer intent. This case
2 days ago12 min read
bottom of page