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CRED and the Aspirational Credit Card User: Building India's Most Exclusive Fintech Brand
Industry & Competitive Context India's credit card market underwent a structural transformation in the years following 2018. According to data published by the Reserve Bank of India (RBI) and reported by Business Standard in April 2024, total credit card spending in India surged 27% year-on-year in FY2024 to reach ₹18.26 lakh crore (approximately USD 219 billion). The number of active credit cards in circulation crossed 101 million by March 2024, up from 57.7 million in FY202
Mar 99 min read
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