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P&G SHIKSHA: The Girl Who Made Herself Invisible And The Nation That Finally Saw Her
April 2023. In classrooms across India, millions of children like Bindiya sit at their desks carrying a secret burden—they're lost. Lessons moved ahead while they fell behind. Questions multiplied while understanding decreased. And rather than admit they don't know, rather than risk exposure as the "slow one," they do what Bindiya did in P&G SHIKSHA's powerful campaign: they try to make themselves invisible. Through "Bridging the #InvisibleGap," conceptualized by Leo Burnett
Jan 319 min read
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