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Industry & Competitive Context India is the world's second-largest footwear producer and market, though branded, organised players still account for a minority of total volume, with continued structural shift from unbranded to branded footwear underway. The organised footwear segment has been projected by analysts (YES Securities) to grow at roughly 13% CAGR versus about 8% for the overall footwear industry, with the organised share expected to rise toward 40% of the total ma