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Executive Summary Ola Electric's market entry between 2020 and 2022 represents one of the most strategically ambitious launch communication exercises in India's consumer brand history. Without a single vehicle on the road, without a dealer network, and without any prior automotive credibility, the company used a layered communication architecture — anchored in national pride, mission-driven storytelling, and a digitally native D2C booking model — to pre-sell scooters worth ap