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Dunzo's Hyperlocal Delivery Campaign Strategy
The Structural Opportunity in India's Hyperlocal Delivery Market India's hyperlocal delivery sector emerged from a confluence of structural conditions that distinguished it sharply from Western analogues. The country's commercial retail fabric is dominated by an estimated ten million small, independent kirana stores — neighbourhood retailers who had historically operated entirely outside the digital economy. This fragmentation created a genuine aggregation opportunity: a logi
3 days ago12 min read
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