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Khudse: When MILO Taught India's Athletes to Cheer for Themselves
In July 2022, two organizations with a common mission came together to create something meaningful for Indian sports. Nestlé MILO joined forces with Inspire Institute of Sport (IIS), one of India's premier training centers with a vision to create and develop Olympic champions in India. What emerged from this partnership was more than just a brand collaboration—it was a campaign that spoke directly to the heart of what makes champions: the ability to motivate oneself. IIS leve
Dec 30, 202510 min read
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