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Parle Agro's Mango Frooti and the Door Behind Which Summer Lives: The Story of #TheFrootiLife
For three decades, Frooti was something that children loved and adults had quietly outgrown. It was the drink of lunch boxes and school bags, of sticky fingers and green Tetra Paks, of a childhood that everyone remembered with warmth but nobody thought to carry forward into adult life. The brand's own tagline — Mango Frooti, Fresh and Juicy — had become so synonymous with a particular era of growing up in India that it had, paradoxically, become the thing holding the brand b
Mar 208 min read
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