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Marketing Intelligence & Learning Ecosystem
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London Dairy in India: Building a Premium Ice Cream Category from the Top of the Price Ladder
Industry & Competitive Context In 2012, Business Standard put India’s branded ice cream market at about Rs 1,500 crore, against roughly Rs 13,000 crore for carbonated drinks and Rs 4,500 crore for chocolates and confectionery. The article cited this gap as evidence of room for growth. It also named Amul as market leader with an estimated 25% share and noted that Amul, Kwality Wall’s and Häagen-Dazs were opening parlours to expand their footprint. By 2016, exchange4media repor
2 hours ago7 min read
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