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How Algorithm Changes Reshape Brand Marketing Strategies: A Multi-Platform Strategic Analysis
Industry and Competitive Context The Indian passenger vehicle market underwent a structural transformation between 2015 and 2024, with the utility vehicle segment — which includes compact SUVs, midsize SUVs, and MPVs — progressively displacing sedans and hatchbacks as the dominant category of consumer preference. By FY2024, utility vehicles accounted for the largest share of the total passenger vehicle market in India, a shift that fundamentally rewrote the competitive map. T
4 hours ago12 min read
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