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Rasna’s Association with Indian Childhood and Summer Occasions

Rasna’s Association with Indian Childhood and Summer Occasions

Rasna’s Association with Indian Childhood and Summer Occasions

Industry and Competitive Context Summer is the defining season for Indian beverages, and competition for it is intense. Reporting on the 2024 season shows PepsiCo India rolling out high-profile summer campaigns across its portfolio, including a new 7UP campaign with film celebrities, while Rasna's chairman told the press that he expected double-digit growth in India and higher growth abroad. In 2025, the CEO of Parle Agro and the chairman of Rasna Group each publicly expresse

10 hours ago8 min read

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