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Industry and Competitive Context India's online fashion and lifestyle market is among the fastest-growing e-commerce verticals in the country. According to company statements reported by Business Standard, the overall fashion e-commerce segment was projected to reach $35 billion by 2028, driven by rising smartphone penetration, expanding digital payment infrastructure, and the emergence of style-conscious consumers in Tier 2 and Tier 3 cities. In 2023 alone, online fashion gr