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Dominos Mothers Day Campaign: How Domino's Turned India's Deepest Guilt Into Its Most Controversial Campaign
The screen fades in on a scene that thousands of Indian families know but few want to acknowledge. An old age home. A son, unable to care for his elderly mother, makes the painful decision to leave her there. The camera captures what words cannot – the mother's resigned acceptance, the son's conflicted departure, the quiet devastation of a relationship fractured by circumstance rather than choice. This was how Domino's chose to wish India a Happy Mother's Day in 2018. What fo
Dec 22, 20259 min read
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