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Marketing Intelligence & Learning Ecosystem
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JK Cement’s Premium Brand Strategy in Value-Added Cement Products
Industry & Competitive Context JK Cement’s largest business is grey cement. Its grey capacity rose from 24.34 to 32.26 MnTPA in FY26, and it targets 50 MnTPA by 2030. Alongside this sits a portfolio the company calls “value-added products”: white cement, wall putty, construction chemicals, tile adhesives, grouts, paints and ready-mix concrete. The company does not report this portfolio as a single segment. Its investor presentation reports two net sales lines, grey cement and
3 hours ago8 min read
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