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Marketing Intelligence & Learning Ecosystem
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Mortein's Seasonal Mosquito Awareness Campaigns
Industry & Competitive Context India's household insecticides category is concentrated among a small number of established players. Godrej Consumer Products Limited (GCPL), through its GoodKnight and HIT brands, has been cited in industry analyses as holding roughly 60% of India's home insecticide market, making it the category leader. Reckitt Benckiser's Mortein and Dabur's Odomos (positioned specifically in the personal repellent/cream segment) are identified as the princip
2 days ago10 min read
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