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Reliance Trends and the Fashion Democratization Strategy
Industry & Competitive Context India's apparel market, valued at approximately USD 100 billion in 2023 according to industry estimates, is structurally one of the most fragmented consumer markets in Asia. An industry report on India's value retail market estimated that organized retail's share of the apparel sector was approximately 14% in FY2007 and grew to approximately 38% by FY2023—a structural shift, but one that still left roughly 62% of the total apparel market in unor
Mar 1313 min read
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