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Realme's Youth-Focused Digital Campaign Strategy
Industry & Competitive Context India's smartphone market is the world's second-largest by volume. In 2025, revenue in India's smartphone market was estimated at $48.22 billion, with projections indicating a CAGR of 6.89% between 2025 and 2030. Despite its scale, the market has historically been price-sensitive, with the majority of volumes concentrated in the sub-$200 segment. The mass-budget 5G tier ($100–$200) reflects this dynamic most sharply: within 5G, shipments of the
Apr 2411 min read
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