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Ola's Ride Safety Campaigns: Building Trust in India's Ride-Hailing Market
Industry & Competitive Context India's ride-hailing industry, valued among the largest globally by volume, operates in one of the world's most hazardous road safety environments. According to the World Resources Institute, India accounts for a disproportionate share of global road fatalities—a reality so acute that the country signed the Brasilia Declaration in 2015, committing to halve road traffic deaths by 2020. The Ministry of Road Transport & Highways has consistently re
4 days ago10 min read
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