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Prega News' Your Second Home Campaign: From Product Leadership to Social Narrative
Industry & Competitive Context India's home pregnancy test (HPT) kit market is a narrow but commercially significant consumer health category. It sits at the intersection of pharmaceutical OTC products and women's personal health, characterized by low product differentiation, high category inertia (driven by social stigma around discussing pregnancy publicly), and a primary distribution channel through chemists and pharmacists rather than modern retail. The category's growth
Apr 412 min read
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