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Marketing Intelligence & Learning Ecosystem
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Kissan and the Role of Condiments in Family Meals
Industry & Competitive Context India’s packaged ketchup, sauces, and jams category sits within the broader processed-foods segment of the Indian FMCG industry, dominated historically by Hindustan Unilever Limited (HUL) and Nestlé India. The category is structurally different from many packaged-food segments in one important respect: ketchup and jam in Indian households are rarely treated as independent purchase categories. They function as “accompaniments” products consumed a
23 hours ago10 min read
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