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JSW Steel: Building a Consumer Brand in a B2B World
1. Industry & Competitive Context India's steel industry operates at the intersection of commodity economics and national infrastructure ambition. According to IBEF, India is the world's second-largest producer of crude steel, with output reaching approximately 145 million tonnes in FY2024, growing at a CAGR of 6% between 2019 and 2023. Per capita steel consumption doubled from 59 kg in 2013–14 to 119 kg in 2022–23, reflecting the structural demand tailwinds from infrastructu
Mar 2111 min read
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