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Industry & Competitive Context The global hair care category, and the anti-dandruff shampoo sub-segment within it, sits inside Procter & Gamble's Beauty division, alongside brands such as Pantene, Herbal Essences, and Olay. Head & Shoulders (H&S) is described in P&G's own corporate communications as the world's number-one anti-dandruff shampoo and, together with Pantene, one of the two hair-care brands that account for roughly a fifth of global retail hair-care market share.