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Industry & Competitive Context The global apparel industry has long operated on a seasonally structured calendar, with Zara's "fast fashion" model—pioneered by Inditex in the 1990s—representing the previous frontier of supply chain agility. Zara shortened design-to-shelf timelines to approximately three to five weeks and limited initial production runs to around 500 units per style, a strategy widely regarded as a competitive breakthrough. Shein entered a market where "fast f