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Cadbury Celebrations' Festival Gifting Campaign Strategy
1. Industry & Competitive Context India's chocolate confectionery market is dominated by a small number of multinational players. Mondelez India, operating under the Cadbury brand, held a market share exceeding 55% of the chocolate confectionery segment as of 2021, according to publicly available industry data. Competitors including Nestlé India, Ferrero India, and Mars International operate significant but smaller positions in the same market. The Indian chocolate market has
Mar 2510 min read
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