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Marketing Intelligence & Learning Ecosystem
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Sleepwell: Building a Comfort-Led Brand Positioning in a Low-Engagement Category
Industry & Competitive Context India's mattress and home-comfort market has historically been dominated by unbranded, unorganised local manufacturers, with organised, branded players accounting for a minority of overall sales. Sheela Foam Limited — the parent company of the Sleepwell brand — is India's largest manufacturer of polyurethane (PU) foam and holds a leadership position in the branded mattress segment; Screener's compilation of the company's exchange filings shows S
Jul 187 min read
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