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Marketing Intelligence & Learning Ecosystem
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Four Engineers Who'd Never Owned a Fashion Store Built India's Fastest-Growing Gen Z Brand — The Story of NEWME
In June 2020, the Indian government banned TikTok and several other Chinese apps, including popular fashion platforms that had quietly built enormous audiences among India's youngest consumers. One of the most significant vacuums left behind was in fast fashion. A generation of Indian women aged 18 to 26 had grown accustomed to scrolling through new styles daily, ordering trendy, affordable pieces within moments of discovering them, and expressing themselves through fashion w
2 days ago7 min read
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