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The Beauty Report Card: When Dove Graded Society Instead of Girls
September 2022, Daughters' Day. While brands across India celebrated daughters with sweet messages and feel-good advertising, Dove India chose a different path. They released "The Beauty Report Card #StopTheBeautyTest 2.0"—a campaign that didn't celebrate daughters as much as it confronted the society that judges them. Created by Ogilvy Mumbai, this wasn't going to be comfortable viewing. It was meant to disturb, to provoke, to force India to look at an uncomfortable truth hi
5 days ago7 min read
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