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Marketing Intelligence & Learning Ecosystem
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Domex and the Sanitation Awareness Agenda in India: A Case Study in Purpose-Led Category Building
Industry & Competitive Context Domex operates in India's toilet and surface cleaner category, a segment within the broader home care portfolio of Hindustan Unilever Limited, India's largest fast-moving consumer goods company. Domex was launched in India in 1997, as confirmed by HUL's own brand communications Domex, part of Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company, has been around since its India launch in 1997. Globally, the parent
Jun 1614 min read
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