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Executive Summary WOW Skin Science's journey from a bootstrapped dietary supplement startup in 2014 to a valuation of approximately $125 million at the time of Chrys Capital's $50 million investment in April 2021—and a reported fundraising target of $400 million in 2024—represents one of India's most studied digital-first D2C brand-building stories. The brand constructed its equity almost entirely through online channels, ingredient-led education, and an influencer-heavy medi