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Tum Jagmagao: When OPPO Taught India That Diwali's Light Comes From Within
October 2025. As Diwali approached and brands across India prepared their usual festive campaigns filled with sparklers, gifts, and family feasts, OPPO India chose to tell a different story. They launched 'Tum Jagmagao'—a campaign that would ask Indians to look inward rather than outward, to find light within themselves rather than just in the diyas they lit. The campaign featured Bollywood star Ranbir Kapoor and actor Jitendra Kumar, launching across OPPO India's social chan
Dec 31, 202510 min read
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