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Industry & Competitive Context India's organised bathware and sanitaryware industry is characterised by a large but fragmented base, with the organised segment estimated to hold roughly 59% of the broader bath-fittings market as of 2024, growing at approximately 9% annually, according to Mordor Intelligence's India Bath Fittings Market report. The same and related industry analyses identify Jaquar, Hindware, Cera Sanitaryware, Roca (Parryware), Kohler, Grohe, and American Sta