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Tanishq: Navigating Brand Backlash and Cultural Sensitivities
Executive Summary In October 2020, Tanishq, India's leading jewelry brand owned by Titan Company Limited, withdrew an advertisement featuring an interfaith couple after facing intense social media backlash and alleged threats to retail employees. The commercial, part of Tanishq's "Ekatvam" (unity) festive collection campaign, depicted a Muslim family organizing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law, celebrating interfaith harmony. The advert
1 day ago15 min read
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