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Trend-to-Strategy Conversion Model: How Smart Brands Turn Viral Moments into Business Gold

Trend-to-Strategy Conversion Model: How Smart Brands Turn Viral Moments into Business Gold

Trend-to-Strategy Conversion Model: How Smart Brands Turn Viral Moments into Business Gold

Last Diwali, I observed something fascinating in my neighborhood WhatsApp group. A reel of a Jaipur mithai shop showcasing "Barbie-themed" pedas went viral with over 50,000 shares, prompting sweet shops across North India to create similar versions. However, only a few shops succeeded in profiting long-term by converting the trend into a sustainable strategy, a concept I refer to as the Trend-to-Strategy Conversion Model. The Wedding That Changed Everything Let me take you ba

Feb 215 min read

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