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Marketing Intelligence & Learning Ecosystem
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Tata CLiQ Palette’s Beauty Commerce Experience
Industry & Competitive Context India’s beauty and personal care (BPC) market was framed by trade reporting as large and digitising. One Indian Retailer piece cited projections that online BPC in India would reach $6–7 billion by 2025, within a total BPC market of $25–26 billion. Inc42 cited a market size of $27 billion. The figures differ by source and are projections, not audited measurements. The competitive field was crowded when Tata entered. In June 2023, a Tata CLiQ Pal
10 hours ago8 min read
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