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Marketing Intelligence & Learning Ecosystem
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W for Woman: Brand Strategy in Contemporary Ethnic Wear
Industry & Competitive Context TCNS’s Annual Report 2021-22 describes the Indian women’s apparel market through third-party figures it cites: a report from Avendus and coverage on IndiaRetailing. On those figures, women’s apparel is growing faster than men’s apparel and is estimated to surpass it in size by calendar 2025, reaching about US$39 billion. Within women’s wear, the report names two dominant segments, sarees (estimated growth of 6%) and ethnic wear such as salwar-ku
5 hours ago9 min read
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