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Gulachin: The Ranchi Label Betting That Slowness Is the Real Luxury
In a fashion industry racing to launch new collections every fortnight, Gulachin made a quieter, more stubborn bet, that the most valuable thing a garment could offer wasn't newness at all, but the ability to be worn again and again, for years, without ever going out of style. A Flower That Means Revival Gulachin, गुलचीन, takes its name from the frangipani flower, chosen deliberately by its founder, designer Shruti Shreshtha, as a symbol of revival and timeless beauty. The br
1 day ago4 min read
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