ALL

In December 2013, two IIT graduates met while working at Cambridge Systematics and decided Indian grocery shopping was broken. They started OneNumber—a simple pickup-and-drop service for local stores. Eight years later, after near-bankruptcy, a complete rebrand, and countless pivots, Zomato acquired their company for $568 million. This is the story of Grofers-turned-Blinkit: how it survived the grocery delivery wars, pioneered 10-minute deliveries, and became India's quick co