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Marketing Intelligence & Learning Ecosystem
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Vivo India's #vivoForEducation — The Smartphone Brand That Chose to Put Learning Before Selling
In 2020, as the world went silent, India's classrooms went dark. The COVID-19 pandemic did not simply pause education. It exposed, with brutal clarity, a fault line that had always existed but had never been so starkly visible: the gap between children who had devices and connectivity, and children who did not. For a student in a well-off urban family, school became a Zoom call. For a student from an underprivileged community in rural Telangana or a low-income neighbourhood i
May 138 min read
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