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Industry & Competitive Context India's chocolate and confectionery market is one of the most contested fast-moving consumer goods (FMCG) arenas in the country, with the broader segment estimated at approximately USD 6 billion and growing at a strong pace driven by rising disposable incomes, premiumization, and expanding modern trade and e-commerce penetration. The category is dominated by Mondelez India, whose Cadbury portfolio commands the largest market share, followed by N