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How Liberty Shoes Turned 4 Pairs a Day Into 50,000—From Pal Boot House 1954 to Breaking Bata's Monopoly and Exporting to USSR
On April 9, 1954, when a cooperative shoe company set up by Pandit Nehru near Karnal was facing closure, three men—Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal—saw opportunity where others saw failure. They established Pal Boot House in a 500 square foot shop in Karnal, Haryana, with a modest production capacity of just four pairs of shoes per day. The vision was audacious for 1954 India: liberate Indians from foreign brand stranglehold and create employment for
5 days ago6 min read
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