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Adani Group's Brand Strategy Across Infrastructure and Consumer-Facing Verticals
Executive Summary The Adani Group's brand journey between 2019 and 2025 is one of the most consequential — and contested — corporate brand stories in modern Indian business history. The group entered this period as India's largest infrastructure conglomerate by market capitalisation, anchored by the corporate positioning platform "Nation Building" and the guiding principle "Growth with Goodness." It then executed a series of landmark acquisitions — Ambuja Cements and ACC ($10
Mar 2314 min read
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