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Industry & Competitive Context India's shampoo category has historically been dominated by Hindustan Unilever (HUL), whose portfolio includes Sunsilk, Clinic Plus, and Dove, against a smaller but persistent challenger position held by Procter & Gamble (P&G), whose India portfolio has included Pantene, Head & Shoulders, and (formerly) Rejoice. In a 2004 press briefing reported by Exchange4media, P&G's Country Marketing Manager Rahul Malhotra disclosed that Pantene held a 7.5%

Somewhere in Delhi, at a college party, two students struck up a conversation that would eventually impact millions. Supriya Paul was in her third year at Sri Venkateswara College, pursuing a bachelor's in commerce. Shobhit Banga was in his second year studying business administration at GD Goenka World Institute. They got talking and discovered something remarkable: a shared passion for "motivating the student community by shaking things up." It wasn't just empty college tal